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Seminar E-Commerce & Operations Research

Jointly organized by the Landelijk Netwerk Mathematische Besliskunde (LNMB) and the Nederlands Genootschap Besliskunde (NGB), Conference center  “De Blije Werelt”, in Lunteren, on January 18, 2001

The Landelijk Netwerk Mathematische Besliskunde (LNMB) and the Nederlands Genootschap Besliskunde (NGB)  jointly organize the one-day seminar “E-commerce & Operations Research” in conference center De Blije Werelt in Lunteren, on January 18, 2001.  The seminar is the third in a series of annual jointly organized one-day seminars, following the previous successful seminars on “Operations Research & Enterprise Resource Planning” (1999) and “Operations Research in Financial Management” (2000). The seminar is back-tot-back with the annual conference in Lunteren, organized by the LNMB on January 16 and 17, 2001. For more information on this two-day conference, please send an e-mail to .
Internet Technology has an enormous impact on society; in a very short time period, it has changed and continues to change business-to-business and business-to-consumer relations. Although the “dot-com hype” is over its peak, the Internet is definitely here to stay.
The seminar “E-commerce & Operations Research” informs you the new opportunities and challenges that E-commerce offers to the Operations Research community in its broadest definition, with a special focus on business applications. The seminar features seven plenary speakers in total, two of which introduce e-commerce in general (Van Nunen, EUR) and business-to-consumer e-logistics (De Koster, EUR). The remaining speakers focus on the different application areas of quantitative methods, including auctions (Van Damme, KUB), combinatorial and multi-item auctions (Müller, Maastricht University), revenue management in a e-business environment (Hermsen, Deloitte Consulting), data-mining (Schippers, Perot Systems), and call center optimization (Koole, VU). And, of course, there is a wine and cheese reception at the end of the day.
Please find below the short seminar program, a detailed program including the abstracts of the contributions, and finally the short bios of the speakers. The conference language is English. The conference fee for LNMB and NGB members Dfl.150,=. For all other persons, the conference fee is Dfl.250,=. The conference fee covers lunch, coffee, tea, and the reception. To register, please fill out the attached registration form and send or email it to the indicated address. You will receive an invoice for the amount due after registration.

09.00 – 09.30    Registration and Coffee
09.30 – 09.40    Welcome
09.40 – 10.20    Jo van Nunen (EUR): “OR defining the Future” (click here for PowerPoint Presentation)
10.20 – 11.00    Adriaan Schipper (Perot Systems):“Data-mining for e-Customer Relationship Management” (click here for pdf file)
11.00 – 11.25    Coffee break
11.25 – 12.05    René de Koster (EUR): “The logistics after the click” (click here for pdf file)
12.05 – 12.45    Martin Hermsen (Deloitte Consulting): “Yield Management (Revenue Management) in the consumer services industry” (click here for PowerPoint Presentation)
12.45 – 14.00    Lunch
14.00 – 14.40    Ger Koole (VU): “Quantitative issues for contact centers” (click here for PowerPoint Presentation)
14.40 – 15.30    Rudolf Müller (UM): “Mechanism design for electronic markets—algorithms and economics” (click here for PowerPoint Presentation)
15.30 – 15.50    Tea break
15.50 – 16.30    Eric van Damme (KUB): “Spectrum auctions” (click here for postscript file)
16.30 –              Wine & cheese

Eric van Damme (1956) is professor of economics at the CentER for Economic Research at Tilburg University. His main area of expertise is game theory and its applications, including auctions, competition policy and antitrust, and regulation. He has published a large number of papers in academic journals and he has been active in consulting for both the public and the private sector. In addition he contributes to popularizing the field by writing a bi-weekly column for the Algemeen Dagblad, the second largest newspaper in the Netherlands. Eric van Damme studied mathematics in Nijmegen and, in 1983, got his PhD from Eindhoven University of Technology, where his thesis “Refinements of the Nash Equilibrium Concept” was supervised by Jaap Wessels, with Nobel Prize winner Reinhard Selten being co –supervisor. He is a  fellow of the Econometric Society and a former member of the Council of the European Economic Association. He is Secretary and Treasurer of the Game Theory Society. He is former director and chairman of the Board of CentER. At present he is co-director (with Leigh Hancher) of the Law and Economics Program at Tilburg University. More detailed information can be found at

Martin Hermsen has 12 years experience working in information technology and management consulting, from which four years in the US. Martin started his career in information technology for Cap Gemini Netherlands. During his career Martin was involved in projects varying from systems transformation to technology and competitive strategy. Currently Martin is a senior manager with Deloitte Consulting responsible for e-business strategy in the consumer business industry. His areas of expertise include competitive strategy with specific focus on e-business, revenue management, web channel development, call center integration, and customer relationship management.

Ger Koole is a professor at the Mathematics and Computer Science Division at the Vrije Universiteit. His research is centered around theory and applications of the control of queueing networks. Koole is associate editor of Operations Research Letters, and editor-in-chief of Nieuw Archief voor Wiskunde.

René de Koster ( is a professor of Logistics and Operations Management at the Rotterdam School of Management of the Erasmus University Rotterdam. His research interests are warehousing, material handling, supply chain management, logistical aspects of e-commerce and reverse logistics. He is (co-)author / editor of 5 books and 50 papers in books and journals.

Rudolf Müller ( is an associate professor of operations research at the Department of Quantitative Economics of Maastricht University. He heads also the e-organization research unit of the International Institute of Infonomics. His major research interests are applying operations research models in electronic commerce, developing infrastructures for Internet hosted decision support systems, and using the Internet as a platform for experimental economics. Rudolf Müller studied Mathematics in Bonn, got his PhD in Applied Mathematics at Technical University of Berlin, and his Habilitation in Information Systems at Humboldt-University in Berlin.

Jo van Nunen is a professor of Management Science and Information Management at the Faculteit Bedrijfskunde/Rotterdam School of Management of the Erasmus University Rotterdam and a part-time senior consultant with Bakkenist Management Consultants. His research interests include Operations Research, Information Systems, Decision Support Systems, Logistics and Telematics. The larger part of this research is done in cooperation with governmental organization (e.g. Ministry of Education, Royal Airforce), industry (e.g. Heineken, KLM, Shell, Rank Xerox, NedLloyd), and the Port of Rotterdam. Since several years the combination of logistics and telematics has been one of the research areas in cooperation with the European Electronic Mail Association, the Dutch PTT and several user organizations.  At the moment electronic commerce is a major field of interest.

Adriaan Schipper is a data-mining consultant with Perot Systems. He studied Industrial Engineering and Management at the University of Twente, graduating on HRM-policy statistics. He worked as data-analyst and data-manager for an educational research center, conducting international surveys of computer assisted education. After that he became a member of an IT-department (network and database administration) of an Argentine company specialized in smart-card solutions and POS-infrastructure management.
Adriaan joined Perot Systems Netherlands in 1999, as a data-mining consultant, combining experience with both data analysis (statistics) as well as the necessary data management in several application domains.
He has published various articles in English and Dutch on computer-assisted education and flexible production systems for the metal products industry.