Abstract: In the history of our almost 30 years in the market, AIMMS has executed some pivotal changes that were needed to ensure the value of optimization could be fully realized by our customers. Driven by market requirements, customer feedback and innovation initiatives, we remain laser focused on continuing to bring more value each day and broadening awareness of the benefits of optimization. Looking at the development of the Data Science industry, we realize there is a big opportunity for all of us and our customers. However, it also creates challenges as the modeling paradigms might conflict and the conversations shift. As things evolve there are likely to be significant implications and questions that may arise as new developments in data science, the consumerization of technology and software as a service, force us to think differently on how we service our community of partners and customers. Time will tell what exciting innovations lie ahead of us.