Abstract: The last 4 years I've spent significant time recruiting the best Data Scientists available on the global market. The last year I noticed a clear trend. Increasingly more students with a background in Econometrics/Operations research apply for our Data Scientist position. Although these students are in high demand in different sectors they come up short for these kind of positions. In this talk I will elaborate on why the typical Econometrician is not the best fit for Data Science jobs. Along the way I will also talk about the way VodafoneZiggo is building up its Advanced Analytics capability and how it uses Machine Learning and AI to turn data into value.